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AI & Technology

AI is only as good as the data behind it

Most AI implementations underdeliver not because of the model, but because of the data it can access. Here's what to address before you build.

AI & Technology

What to actually ask before adding AI to your business

Everyone is being sold AI. Far fewer are being helped to think clearly about where it genuinely creates value. Here are the questions worth asking first.

Revenue Operations

What revenue operations actually means — and why most Australian businesses don't have it yet

RevOps is a US tech concept that most Australian B2B businesses haven't adopted yet. Here's what it actually means — and why the underlying problem is more familiar than the term.

The gap between your brand promise and your customer experience

Most businesses invest heavily in what customers see before they buy. Far fewer invest in the systems that shape what customers experience after.

Revenue Operations

Why your CRM isn't the problem

Most CRM failures aren't technology failures. They're process failures that the technology has made impossible to ignore.

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Code Zero is committed to the belief that business can be a positive force — for the people we work with, the communities around us, and the planet. We work with organisations that share that belief, and we hold ourselves to the same standard.

Code Zero respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work. We recognise their continuing connection to land, water, and community, and pay our respect to Elders past, present, and emerging.

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