Built to do the work that moves businesses forward.

From automotive to healthcare to tech, we've helped businesses build the systems that actually move them forward.
Most practices work in silos — and you feel it. The strategy doesn't connect to the build. The technology doesn't reflect the brand. The design doesn't account for how the team actually works.

Code Zero sits across strategy, design, and technology because that's the only way to see the whole picture and give advice that holds together.We work with leadership teams who want a partner that understands their business commercially — not just technically — and who can move between the boardroom and the build without losing the thread.

We're comfortable working alongside existing agency and technology relationships — we're not here to displace what's working, we're here to make sure everything connects.
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HOW WE WORK

A different kind of practice, built on a different set of beliefs.

We started Code Zero because we believed growing businesses deserved better than the fragmented advice they were getting. A practice that could hold the whole picture — commercially, technically, and creatively — and stay involved long enough to make the work actually land.
Our Services
Connected thinking across disciplines
Strategy, design, and technology aren't separate conversations with us. We sit across all three because the decisions you make in one area shape what's possible in the others.
Embedded, not at arm's length
We get close to the business — because that's the only way to understand what's actually going on and give advice that's worth following.
Commercial as well as technical
We understand how businesses operate, not just how platforms work. Our recommendations are grounded in what will move your business forward, not just what the tools can do.
Outcomes over outputs
The measure of our work isn't a document or a dashboard. It's whether your business is operating better than it was before we started.
FOUNDER

A senior practice, by design.

A strategist and operator with twenty years across agencies, consulting, and executive leadership.
John has worked across automotive, healthcare, technology, and professional services — with clients ranging from scaling B2B businesses to purpose-driven organisations navigating complexity. He founded Code Zero to bring that breadth of experience to businesses that need more than a specialist, and less than a full in-house team.
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If your business has outgrown its systems 
— let's talk.

Every engagement starts with a conversation. No pitch, no pressure.